Business Insights

Insights and tips on strategies and trends in marketing, marcom, business, revenue generations, audience building

Teens’ Invention Holds Bright Potential For Filtering Microplastics

Victoria Ou and Justin Huang, both 17 years old  from Woodland, Texas won $50,000, from the Gordon E. Moore Award for Positive Outcomes for Future Generations.  They invented a device that filters microplastics from water. In early research the high schoolers reached out to the EPA and were informed that the EPA does not regulate […]

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Gen Z Is Not Prepared For The Workplace

A new Wall Street Journal article, “A New Lost Generation: Why Gen Z Is Unprepared for the Workplace”  ties right into my earlier post raising  concerns about  growing social isolation among  teens and young adults. In the article journalist Tessa West focuses  on one key part of the challenge facing young people in the workplace.

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Are Vocational And Trade Schools Making A U.S. Comeback?

In the 1980’s there was a shift away from vocations and trades taught in U.S. schools and a push towards liberal arts. All this coincided with growth of  for-profit 4-year colleges literally becoming an industry and omnipresent  messaging as college being THE path to the “American Dream.” In contrast other countries and cultures have steadfastly

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U.S. Seeing Emerging Interest In Trade Careers And Apprenticeships But Still Nowhere Near Other High Income Countries

I’ve done maybe 3- 4 posts on apprenticeships in the United States. The topic is once again top of mind having met a friend, who teaches the auto mechanics curriculum at a local high school, for lunch.  He started teaching as a second career simply for the love of it after a regarding professional career

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2025 Safest Countries To Live In

Iceland has ranked as the safest country to live in the world since 2008. And as of this year Iceland remains number 1. The other top rankers include Ireland, New Zealand, Austria and Switzerland. According to Lindsey Galloway of BBC News, the 2025 Global Peace Index (GPI) indicates that the number of state-based conflicts (meaning

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Apprenticeships Are Trending In The USA- And Competing With Colleges

In fact, according to Jon Marcus of NPR, the demand for apprenticeships is outstripping supply of available slots. By their very definition apprentices are paid for the work they do, while they learn. Generally,  this is paid on the job training combined with time in a classroom. Their growth coincides with growing  disbelief , and

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AI And Spotify Endanger Organic Discovery Of Truly NEW Music 

Khemet McConville has a new release, “1216 E Palm Dr”. He’s been featured as a new music discovery artist on Earmilk.com—a legit digital music magazine with a strong reputation for being not pay-for-play. No paid articles, no fluff. Like thousands of unsigned independent artists, he and his music are buried, overlooked, and dismissed because of

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Marine Life, Ocean Ecosytems and Human Health-Microplastic Impacts

Plastics are pervasive in daily life.  They are found in car tires, clothing, food wrappers, disposable water bottles, paint and even some tea bags. Most  people view plastics as offering convenience in our busy lives. For companies and individuals alike they are seen as cheap and disposable. Given the range and versatility of uses and

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Good News! Deconstruction, Salvaging and Materials Reuse in Construction Is Trending Up

While the United States still lags in this trend compared to Europe and other areas, the trend is salvaging materials from demolished buildings and reusing and repurposing is definitely growing, elsewhere. In general the term deconstructing refers to taking apart old blighted buildings and salvaging or recycling useable materials.  Near the city of Grenoble in

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“Yelp” For Immigrants

Rachel Micah-Jones interned for Sen. Frank Lautenberg, Democrat of New Jersey, and then worked on the Senate campaign of Oregon’s Ron Wyden, which stoked her interest in the law. While working in the Washington, D.C., public defender’s office, she saw that immigration laws ill-served her foreign-born clients. She began to think about combining her knowledge

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